Showa Modern: 1920s–30s Japanese Advertising Design

A blossoming cosmopolitan culture pervaded Japan in the 1920s and 1930s, an exciting era celebrated today as the age of “Showa Modern.” Western-style cafés, bars, and boutiques lined the streets, which teemed with posters and other advertising media giving fresh and exuberant form to the concept of design as a vehicle connecting people and things. From posters and flyers to calendars and product packaging, this book invites readers to delight in a treasure trove of over 200 enchanting examples of design. Featuring miscellaneous printed matter (calendars, flyers, stationery, envelopes), catalogues, leaflets, posters, product packaging, matchbox labels, illustrations, print ads.

DETAILS

A6 size

264 pages

Paperback

ABOUT

Specializing in art, design, photography and other visually oriented books, Seigensha Art Publishing's range extends to literature and criticism as well. Founded in 1995 in Kyoto, they seek to illuminate human behaviour through visually oriented books. They have published over 900 titles in fields ranging from contemporary art, painting, ukiyo-e and traditional Japanese art, photography, design, crafts and architecture.